CNBC : “Helicopter to Hamptons SquawkBox”

Inside Edition “New Yorkers Take Helicopters to Avoid Traffic Caused by Pope’s Visit”


Business Insider : “We flew to the Hamptons like the 1% with Blade, an ‘Uber-for-helicopters’ startup – and it was as fabulous as it sounds”

Business Insider : “The ‘Uber of seaplanes’ is taking elite New Yorkers to the beach”

Business Insider : “What it’s like onboard the swanky ‘Uber for helicopters,’ where riders get served rosé in sippy cups”

CNBC“Helicopter to your beach house? There’s an app for that”

Elite Daily“Forget Uber, the BLADE App Will Actually Pick You Up In A Helicopter”

Financialist“The Uber of the Sky”

NY Mag“Beats By Dre for Aviation: This App Will Helicopter You to the Hamptons (With a Maserati As Backup)”

NY Observer“There’s a Helipad With a Secret, Luxurious Speakeasy Under the FDR”

NY Observer : “At Last, An App That Makes Helicopter Chartering to the Hamptons Even Easier”

NY Times“Take the Hamptons Helicopter; Get the Tamara Mellon Outfit?”

NY Times : “Your Instagram Picture, Worth a Thousand Ads”

NY Times : “Blade, a Helicopter-Booking App, to Partner With Uber”

NY Times“4 Stylish Ways to Get to the Hamptons”

NY Post “App offers crowdsources chopper rides to the Hamptons”

NY Post : “For $600, join celebs and the nouveau riche in a unique mile-high club”

Hamptons Magazine “Book Your Next Last-Minute Helicopter with This App”

Curbed Hamptons :“White Jumpsuits + Kinky Boots in Your Next Selfie”

Curbed Hamptons : “5 Glam Ways to Get to the Hamptons”

Luxury Daily“Fly Blade app connects consumers to Hamptons in just three clicks”

Town & Country“How to Get to the Hamptons in 35 Minutes”

Travel + Leisure “How to Get to the Hamptons: an Important Guide”

Vogue“How Tom Cruise, Diane von Furstenberg, Olivia Palermo, and More Travel to the Hamptons”

Vogue : “Views from the Top: The High-Flying Summer of Olivia Palermo, Gigi Hadid, and Hanneli Mustaparta”

UrbanDaddy“Super Fly: the Uber of Hamptons Helicopters”


The Points Guy : “BLADE Unveils Retrofitted CRJ-200 for Private Flights to Miami”

Elite Traveler : “Fly from New York for Art Basel”

Luxury Daily : “Blade revives shuttle service to Miami in time for Art Basel”

BELLA New York : “Blade Announces The Second Season Of Bladeone, The First Scheduled Private Jet Service Between New York City And Miami”

V Man: “Blade is now Offering Private Jets From New York to Miami”

Metropolitan Luxe Magazine : “Jetset: BLADEone Resumes Private Jet Service From NYC to Miami”

Huffington Post : “Of Course The SJP-Designed Flight Attendant Shoes Are All Sparkle”

Yahoo : “Sarah Jessica Parker and Cynthia Rowley Designed the Chicest Flight Attendant Uniforms of All Time”

Footwear News : “Sarah Jessica Parker Is Spreading Her Fashion Wings”

ELLE : “Sarah Jessica Parker Just Did a Poetry Reading at Art Basel”

Travel Daily News : “BLADE announces the Second Season of BLADEone, the first scheduled private jet service between New York City and Miami”

Fox News : “The Uber for Helicopters and Jets”

Conde Nast Traveler “The Miami Beach Weekend Getaway We All Want to Take”

Vanity Fair “Art Basel–Goers Can Take a $2,200 One-Way Private Helicopter and Jet to Debauchery”  

Business Insider : “‘Uber for helicopters’ startup Blade new offers private jet service to Miami, and it wants your flight to be as fun as your vacation”

Elite Daily “Life Goals: How Twenty-Somethings Are Making Private Jets Work for Them”

NY Post“BLADE’s CEO eyes re-creating flying’s golden age”

The Points Guy Blog “5 Ways BLADEone Is Bringing Back the Golden Age of Travel”

New York Times : “A Gulfstream Jet to Miami – And a Hotel on the Beach”

BLADE Bounce“How the Ultra-Rich Travel for Thanksgiving”

CNN Money“How the .01% do Thanksgiving: helicoptering to private jets”

CNBC“Blade: NYC to NJ in 5 minutes”

CNBC: “Choppering to your private jet just got cheaper”

Forbes“BLADE App Will Now Fly You to Your Flight”

Lux Expose “Blade Simplifies Short-Distance Travel for the Holidays”

NY Post“How to cross the Hudson River for ‘just’ $800”

NY Observer“Private Helicopter App ‘Blade’ Will Now Bring You to Your Private Jet”

CNN Money“How to Outsmart the Pope Francis traffic jam”

CNBC“A $95 chopper ride to avoid pope gridlock”

Esquire :“The Pope Is Coming to New York, So Naturally People Are Fleeing in Helicopters”

Fortune“Pope traffic a pain? Pay ‘Uber for Choppers’ $95 to fly over it”

Inside Edition“Need to Avoid Pope Traffic? Take a Helicopter for $95”

Mashable“How to Avoid Pope Francis traffic? Take to the heavens in a $95 helicopter ride”

NY Post“Avoid Papal Traffic with a $95 Helicopter Ride” 

The New Yorker : “Helicopters in the Heavens, Popemobile on the Ground”

NY Daily News“Helicopter app service BLADE is offering $95 crosstown copter trips to people trying to avoid hellish traffic during Pope’s visit”

Town & Country : “Tomorrow You Can Fly Around Around NYC’s Nightmare Traffic for $95”

Vanity Fair : “New York’s Fitness Studios Warn Clients: Pope’s Here”  

BLADE Coachella Festival Press

Billboard“BLADE Helicopter App Partners With Uber to Provide Coachella Transportation”

Business Insider“Uber is working with helicopter startup Blade to fly Californians to Coachella for $700 a seat”

Financial Times “Uber takes flight with Blade in helicopter shuttle service”

Fortune : “Uber and Blade Will Fly You to Coachella in a Helicopter for about $4,000”

NY Post“Blade partners with Uber to offer helicopter rides to Coachella”

The Verge “Uber and Blade partner to offer helicopter rides to Coachella”

Yahoo News“Helicopter start-up Blade links with Uber to offer Coachella transportation”

BLADE Bounce – Park City, Sundance Film Festival Press

Business Insider “‘Uber for helicopters’ startup Blade wants to be your private chauffeur during Sundance Film Festival”

Mashable “Sundance Festival-goers can helicopter into Park City with Uber-like app”

Forbes“The Best of Park City: Celebrities and Billionaires Flock to this Snowy Mountain Utah Escape”

The Hollywood Reporter “Sundance: Helicopter Services From Uber and Blade Vie for Business”

Conde Nast Traveler : “Uber and Blade Will Get You to Sundance by Helicopter”

Deadline Hollywood“Sundance Chopper Rides Halted After Arrests Threatened By Sheriff – Update”

BLADE Speedboat Ultra Activation Press

The Wrap“Tiesto takes BLADE speedboat to his ULTRA set”

Dancing Astronaut“Blade announces speedboat transportation to ULTRA”

New Years Eve Activation : “How to Plan a Last Minute Trip to New York City for New Year’s Eve”

Observer : “Spend New Year’s Eve in a Helicopter Above Times Square”

HeliPhoto Activation


Fox News : “Abby Huntsman overcomes her fear of heights”

Woodbury Commons Activation

NY Post : “Woodbury Common is hooking up shoppers with Black Friday helicopter rides”

Holiday Gifting/ E-commerce

Best Products : “28 Over-the-Top Holiday Gifts for When Budget No Longer Matters”


WWD : “Net-a-porter, Mr Porter Partner With Blade”

In Style : “Net-a-Porter Launches Summer Partnership with Blade Helicopter Service”

Curbed :“Net-A-Porter and MR PORTER Partner with Blade to the Hamptons”

Founders, Investors, & Other Press

Business Insider“Eric Schmidt and other execs back a $25 million Uber-for-helicopters startup Blade to fly wealthy people extremely short distances”

CNN Money“Where Eric Schmidt, Jeff Bezos and Bill Gates are putting their money”

Forbes“Meet BLADE, the Startup That Is Cornering The Short-Distance Aviation Market”

Entrepreneur : “How a Former Music Industry Exec Got this Helicopter Service Off the Ground”

NY Post “Blade co-founder ditches day job to join full-time as CEO”

NY Post : “Hamptons helicopter startup scores highflying investors”

NY Times “Warner Music Executive Is Leaving to Lead Helicopter Start-Up Blade”

W Magazine“How to Dress for a Helicopter Ride”